Website project brief | Downing Creates

01

Start with the basics

Company and contact

Tell me who you are, what you do, and how to reach the person making decisions.

Which package did you purchase? *

Basic website$250 total · $125 deposit Premium website$500 total · $250 deposit

Primary contact name * Business name * Email * Phone * Industry * Years in business

What does your business do? * Where do you serve customers? *

Current website Optional Google Business Profile or main social page Optional

02

Define the result

Goals and customers

The strongest website is built around one clear audience and one clear next action.

What is the website’s main job? *

What would make the website feel successful three months after launch? * Describe your best-fit customer. * What problem are they trying to solve when they visit? * What concerns keep them from contacting a company like yours?

What should visitors do first? *

03

Build the offer

Services and proof

List what you want to sell first, then give visitors reasons to believe you.

List your services in priority order. * Which service is most important to promote? What makes your business different from nearby competitors? * What proof can we show? Paste your best reviews or testimonials. What questions do customers ask most often?

04

Shape the look and voice

Brand and content

You do not need a finished brand. These answers help Harrison create the right feeling without guessing.

How should your business feel online? *

Colors, fonts, or visual rules to keep Colors or styles to avoid

Websites you like and why Direct competitors or local alternatives

Which approved materials do you have?

Link to approved files Optional

Use a view-only or shared folder link. Do not enter a password.

Who will provide or approve the final website wording? Required licensing, warranty, financing, legal, or disclaimer language

05

Plan the customer journey

Website setup

Choose the pages and features customers need, then confirm what should appear publicly.

Which pages or sections do you need? *

Which features should be included?

Where should new form notifications go? * Public business phone * Public business email * Business hours

Social profiles and important listings

Current domain name Optional Domain registrar or website host Optional

Who owns and controls the domain account? Any booking tools, payment tools, forms, or special features to connect?

06

Confirm the handoff

Approval and final notes

Name the decision-maker and add anything Harrison should understand before design begins.

Who gives final approval? * Preferred contact method *

Best days or times to reach the decision-maker Who else should be included in reviews? Is there an important business event or date Harrison should plan around? Anything else Downing Creates should understand before work begins?

Project summary

Your business Package not selected Harrison will receive every answer in one organized project brief.